Desaparecidos.org is a government website that registers every missing kid in the country.
Their problem was that no one entered their website. It wasn’t fun, it wasn’t pretty. Therefore, no one saw the missing kids.
So our challenge was to create a fun way of people seeing the missing kids and engage to the cause.
Note: Wally is called Waldo in America.
This Idea was made in Brazil. The Art Direction and Design was made by me.
Wally & the Missing Kids
Article on Folha de São Paulo.
The future is exciting. Ready?
On 5th of October 2017 we've rebranded Vodafone completely.
The brand wanted to talk about the future in a positive way. Focusing both the young and old generations. They wanted to say that no one should be afraid of changes and technology.
That's how we came up with the new line: The future is exciting. Ready?
Our film 'The story of hello' talks bout how people connected throughout the ages. We've been always saying the word hello, what changes is the way we do that. And Vodafone is here to make us better connect with each other.
It was the biggest Vodafone campaign ever. It went across 27 markets. Such as the UK, Italy, Spain, Portugal, Qatar, Turkey, Egypt, etc... Media coverage in 37 countries. Our billboards went to 61.000 sites across the globe. And our TVC was aired in 21 markets.
However, some people can’t practice sports due to physical problems.
Also, there’s a rubbish issue in South America. There’s not enough rubbish bins in the cities. So, people started throwing their rubbish on the streets.
So, here’s our challenge: how to include those people that can’t practice sports and at the same time, do something about the rubbish issue?
The End Of The World is Coming
Unilever last year's Campaign (2016). I did it in Ogilvy and Mather UK. And I was responsible for the Art Direction and Design.
This was a global campaign (Brazil, Indonesia, India, South Africa, UK and other countries).
The end f the world is coming. Because a new world is just beginning.
A new world where every child has confidence, a bright smile, access to education and lives to see their fifth birthday. A world where every home has clean water and adequate sanitation facilities, and a world where every person can live a happy, healthy life while safeguarding our planet for future generations to come.
More information about the campaign and individual programmes:
The name of the super market brand Pão de Açúcar came from the big mountains in Rio de Janeiro. The translation for Pão de Açúcar is Sugar Bun and there's more than 2.000 Pão de Açúcar shops around Brazil today.
We wanted to promote Pão de Açúcar, releasing a new product on the market, the Pãozinho de Açúcar (Little Sugar Bun).
Initially we've released three versions of the Little Sugar Bun. Clients in the shops could taste all the flavours and vote for their favorite flavor in the internet.
Later, with the help of the community, we've managed to elect the best one: white chocolate. This one became the official Pãozinho de Açúcar, and now it's sold everyday in the shops all over Brazil.
There was also the Pão de Açúcar magazine twice a moth, containing recipes, discounts and all kids of information related to food and lifestyle. We had a photography studio and a artwork studio working with us. I used to scamp the magazine cover and magazine pictures inside. Then, we gave it to the the photography studio. After the pictures were done, we gave it to the artwork studio.
We've also created an delivery app, so the customers could order their products in their telephones, and get discounts for using the app.